Innovation Assessment

This is based on the methods and tools of Innovation360 Group. This is being used under license from Innovation360 Group as a licensed practitioner and IMBB Innovation Management Black Belt™️

Source: Innovation360 Group

Every organization today has some innovation effort going; some innovation projects, ideation programs and even some sort of innovation labs. Unfortunately, it is not sufficient to innovate once, organisations need to build capabilities to innovate over and over again. Our innovation assessment service assists the organisation in understanding their innovation capabilities.


The innovation assessment is done using the Innovation360 framework, based on Magnus Penker’s work. We examine 3 key elements of an organisations innovation capabilities; Why, What and How of innovation


Strategic need:


Do we innovate for profit or market share or both?


Do we innovate incrementally or radically?


Innovation strategy:


Do we depend on market trends

Do we focus on understanding and fulfilling customer needs

Is the innovation driven by superior technological understanding?


Traditional focus of innovation has always been product. However, innovation can be of many types and organisations need to carefully select the type of innovation.

How can you innovate the way you make money (business model, networks)?


How can you innovate your core and enabling processes?


How can you innovate the offerings (product performance, product systems and services)?


How can you innovate your delivery of product and services?


Innovation is not an art, it’s a science and can be approached in a systematic fashion. We examine how the organisation approaches innovation. 

What style of leadership suits your innovation strategy?


What innovation capabilities and tools does your organisation need and have?


How is the innovation process managed?

We use the InnoSurvey®, an analytical platform developed by Innovation360 Group, Sweden, to carry out innovation assessment. The tool provides a systematic assessment of the organization's capabilities and provides a roadmap for developing sustainable capabilities.


The InnoSurvey® uses the world’s largest database on innovation; 1000 companies in 62 countries, and provides insights into how the best companies in the world approach the challenge of staying relevant in 3 horizons; short term of 1 to 2 years, medium-term of 3 to 5 years and long term of greater than 5 years.


The assessment is based on a research-based 92 question survey, that takes feedback from management, employees and external stakeholders (board, suppliers & customers) regarding the organization's ability to innovate new solutions, products, processes, business model, etc. Alignments between strategy, leadership, culture, capabilities, and competencies are explored and highlighted

The assessment also provides an innovation footprint based on 66 capabilities giving a clear view of your strengths and weaknesses as well as providing global benchmarks.


In addition, the analytics capabilities of the platform help answer important questions;

Does the organization have an innovation strategy aligned with a strategic focus in different horizons?

Is the leadership style aligned to enable the strategy?

How are capabilities aligned with focus areas in different horizons? 

If you would like to take an innovation assessment click here