Don't start an innovation journey without a plan and goal.
Let’s assume you have the money and time to spend. Would you go on a journey without a goal or plan? Much as everyone would love to travel, doing so without a goal or a plan is not something most would. If you indeed did so, be prepared for uncertain outcomes. However, that is what many organizations are doing with innovation and digital transformation. Organizations are venturing into innovation and digital initiatives without specific goal or a plan. Even though one can arg