Big organizations appear to have everything that takes to succeed with innovation. They have resources, they have leadership bandwidth, they have a brand, they have customers to provide insights and they quite often generate great ideas. However, very few organizations seem to succeed with innovations. Startups on the other hand have little resources. They lack the people strength of large organizations, they struggle to reach customers, they don’t have a brand recognition an

Part 2 on removing serendipity in innovation The key to innovation is a process of marrying ideation and commercialization and is about matching a problem and solution. Any innovation, hence, involves deep knowledge of both a problem and a solution. Innovation can be classified into two broad categories, push innovation and pull innovation, based on where you start from, problem or solution. If an organization identifies a real customer problem/need first, and then search for

This is part 1 of a series where I share my thoughts on how to delink innovation from sparks of great inspiration and make it a reliable process I regularly get asked how easy is to create disruption in existing markets. Our markets are actually full of such examples. Take the case of the airline industry, an elitist product that has transformed over the last few decades. From the days when only the rich could travel, the industry has seen emergence of new aviation model, a t