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Disrupt your own business!

Based on 10 types of Innovation by Doblin

Magnus Penker has a habit of saying that all Hollywood stories have one of two themes; a stranger comes and changes things or you go on a journey and change things!

Innovation is very much like this story. You can wait for someone to come and disrupt your business or you can go on a journey and create the disruption. You have the choice to play the victim or be the protagonist. The choice is yours!

We find that it is not very difficult to become the disrupter. All it takes is ambition, structured process and perseverance. That's all it entails to move away from a product/service bias and create an innovative offering?

Most organizations can create an innovative solution around their existing offer if they chose to look carefully. After all most of the startups have done just that!

Is it possible to explore innovation opportunities systematically? We say yes you can and you can accomplish it very fast!

Innovation opportunities can be classified into 4 categories

These innovations are enabled by a creative relook of your business and by utilizing technology in unique fashion.

We enable established organizations to build innovations in multiple categories using a structured 8 to 12 week process. Engaging the capabilities of your employees is key to achieving a flood of innovations across these 10 different types of innovation. The adoption of the kickbox methodology combined with well established cue cards enable this innovation.

We utilize a four stage process of ideate, incubate, intensify and institutionalize to deliver the innovation. The process illustrated below generates large number of ideas across the 4 categories, evaluates the ideas using experiments and prototyping, tests them systematically and finally prepares them for implementation.

Source: Innovation 360 group

If you would like to discuss the topic of innovation, do get in touch with me. You can book a free 60 min one on one discussion here:

Krishnan Naganathan

Krishnan is a leading innovation consultant and focuses on helping people and organizations innovate and build capabilities for innovation. He brings over 25 years of experience in the industry and consulting. You can reach him by phone / WhatsApp: +919791033967 or email:


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